The Genius Who Forces Unknown Artists to Go Viral w/ Steve Cardigan

About this episode

Steve Cardigan has built a reputation for taking unknown artists and engineering the conditions for them to break out. In this conversation he walks through the unglamorous mechanics behind it — the testing, the timing, and the relentless iteration most people never see.

We get into how he thinks about attention as a system rather than a lucky accident, why distribution beats talent more often than anyone wants to admit, and what he does when a launch stalls. It's a candid look at the work behind the overnight moment.