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Episode — Ryan Chen

The Genius Who Gets Celebrities to Promote His Brand For $0 w/ Ryan Chen

8.7K views · 38:41 · 2 weeks ago

About this episode

Ryan Chen has a knack for getting high-profile people to champion his brand without cutting a check. In this episode he breaks down the relationship-first playbook behind it — how he gives before he asks, and why that flips the usual influencer math on its head.

We cover the outreach that actually gets replies, how to make a partnership feel obvious rather than transactional, and the long game that turns a single yes into a network.

In this episode

  • 01The give-first approach that earns high-profile endorsements for $0.
  • 02Outreach that gets replies instead of getting ignored.
  • 03How one yes compounds into a network of advocates.

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